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Selvi Gibran Dukung Pelatihan UMKM NTB Bareng Pertamina - Energi

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Selvi Gibran Dukung Pelatihan UMKM NTB Bareng Pertamina

Kilas

(Dok. Pertamina)
(Dok. Pertamina)

Bloomberg Technoz, Jakarta - PT Pertamina (Persero) menggandeng Dewan Kerajinan Nasional (Dekranas) dan Solidaritas Perempuan untuk Indonesia Kabinet Merah Putih (Seruni KMP) menggelar pelatihan bertajuk “Pencitraan Merek dan Foto Produk” di Rumah BUMN Lombok Timur, Nusa Tenggara Barat, Rabu (11/6/2025).

Sebanyak 75 pelaku UMKM perempuan, binaan Rumah BUMN dan Dekranasda Lombok Timur, mengikuti pelatihan yang difokuskan pada penguatan branding dan teknik visual produk agar mampu bersaing di pasar digital.

VP Corporate Communication PT Pertamina (Persero) menjelaskan pelatihan ini merupakan bagian dari komitmen perusahaan dalam pemberdayaan ekonomi rakyat yang sejalan dengan program Asta Cita Pemerintah.

“Pertamina berharap upaya ini memotivasi pelaku UMKM untuk menggiatkan digitalisasi, sehingga dapat meraih pasar yang lebih luas dan pada akhirnya memajukan ekonomi masyarakat,” jelasnya.

Pemerintah di bawah kepemimpinan Presiden Prabowo Subianto menempatkan digitalisasi UMKM sebagai prioritas dalam mendorong wirausaha berkualitas dan penciptaan lapangan kerja yang lebih baik.

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